Business StartUp Guide
Redactor: nothingbutsoftware.com
Precio estimado: $9.95
Business Startup Guide includes 60 minutes of How-To video clips! The Business Startup Guide pars down the huge amount of business startup information available, and provides you with the essentials to start and run your business. The contents are concise and divided into small individual categories for faster reading and better comprehension. |  |
Una descripción más detallada: Chapter 1: Getting Started
-
Entrepreneurial Profile
- Market Selection
- Seven Sources
- Business Model
- Partners and Employees
- Incorporation
- Buying a business
- First Office
- Summary
Chapter 2: Planning
-
Making The Business Plan
- Executive Summary
- The Plan Itself
- Raising the Cash
- Running the Business
- Running Your Office
- Refining Your Talents
- Operations
- Knowledge Workers
- Government Agencies
- Community
Chapter 3: Growth
-
Marketing
- The Marketing Task
- Faulty Product Concepts
- Product/Service Concept
- Customer Behavior
- Categories of Need
- Product/Service Selection
- Positioning
- Pricing, Packaging, Promotion, PR
- Advertising
- Sales
- Sales Leadership
- Sales People
- Distributors, Resellers and Reps
- Direct Sales Reps
- The Customer
- Web Commerce
- Key Accounts
- Recommended Approaches
Chapter 4: Danger
-
Financial Risks
- Cash Flow
- Accounting and Bookkeeping
- Credit
- Changing Market Conditions
- Competitive Response
- Legal Risks
- Personal Risks
- Exit Positions
- Bankruptcy
- Steady State
- Selling Out
- Valuation Guidelines
- Selling Sources
- Going Public
Chapter 5: Reports
- Suggested Readings
- List of Video Clips
Windows 95, 98, 2000, XP
Pentium processor
16MB of RAM
15MB available hard drive space
CD-ROM drive
800x600, 16-bit (thousands of colors)
